Neeraj Chopra- Beginning of a New Era!🥇

On a magical Saturday evening, millions of Indians tuned in to watch a track and field sport. The fact that the men’s javelin throw event at the Tokyo Olympics grabbed eyeballs in the country was sort of as unique as the feat that the 23-year-old Indian athlete Neeraj Chopra achieved at the event, scripting history by not only bagging the gold medal but also becoming the first Indian to do so in a track and field event.

As the Haryana boy’s success story catches the fancy of the Indian youth, his brand valuation is also expected to witness a surge. The sports management firm said it has been witnessing a heightened interest from brands for potential endorsement deals with Neeraj Chopra right from the time he qualified for the men’s javelin throw final, which also bolstered India’s expectations for a strong podium finish in the sport.

Neeraj Chopra currently associated with brands such as Gillette, ExxonMobil Lubricants and sports nutrition brand Muscle Blaze. Brand experts believe his brand valuation may more than double after achieving the rare feat at the Olympics. Brand strategy expert, Harish Bijoor, said: “At the Olympic level, there is just one medal to aspire for and that is gold. Neeraj Chopra has done that, and this gold is a bait and lure for the best brands in the country. There will be a bit of brand-endorsement gold rush.”

Cash Rewards and Gifts

As social media has been buzzing with videos of Chopra’s training regime, many, including BCCI, State governments and companies, have announced cash awards and gifts. The Indian contingent has also ended Tokyo Olympics with a record medal haul. Sahil Chopra, Founder and CEO at digital marketing agency, iCubesWire, said that Neeraj Chopra has become a household name and brands looking for attributes such as speed and accuracy are expected to sign the gold medalist for endorsement deals.

Olympics gold medallist javelin thrower Neeraj Chopra was unable to join the Haryana government’s felicitation ceremony due to high fever. He joined the ceremony online from his home in Khandra, Panipat. In his message, he urged the government to keep supporting athletes. It was his first Olympics and getting the gold is a most memorable thing for a athlete.

After winning the first Cricket World Cup in 1983 – which by the way no cricket expert had predicted that time– we all have seen how it became the foundation of the future of Indian Cricket. Now, I have a similar feeling about Neeraj’s achievement. History is made and Neeraj is in the middle of it. For the first time, Athletics got his due credit and became the talk-of-the-town.

We all had read and heard about the hard work and sacrifices of Milkha Singh & PT Usha and in a true sense, they are the flagbearers of Indian athletics history. Only because of their inspiration, this day was possible. Milkha Singh is no longer with us, but I am sure he is doing bhangra (Panjabi celebratory dance) in heaven. Neeraj Chopra has made our nation proud in the Tokyo Olympics and his calmness and down to earth nature, has made him famous across the nation.

Indian Premier League (IPL) franchise will be honouring Neeraj Chopra as the javelin thrower won a gold medal at the ongoing Tokyo Olympics. “To commemorate this special and historic feat, on behalf of the fans Chennai Super Kings Cricket Ltd., India’s much loved and celebrated sports team and Lieutenant Colonel MS Dhoni extend their wishes to Neeraj Chopra, a Junior Commissioned Officer in Indian Army,” said CSK in an official statement.

A man of brilliant talent, dedication and determination, Neeraj Chopra is proof that hard work pays off. His journey and groundbreaking win will inspire athletes worldwide. We applaud you and your passion. Thank you for commencing a new chapter in India’s athletic history and making a country of billions proud.